http://thenextweb.com/insider/2013/09/19/adam-leipzig/
http://theday.co.uk/chosen-by-you/cinema-slump-highlights-changing-movie-trends
Remember these are the key areas that OCR expect you to know about:
- the issues raised by media ownership in contemporary media practice;
- the importance of cross media convergence and synergy in production, distribution and marketing; the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;
- the significance of proliferation in hardware and content for institutions and audiences;
- the importance of technological convergence for institutions and audiences;
- the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;
- the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.
Might help with additional revision and reading (see below)
Film Industry Case Study: Whiplash
Film Industry Case Study: Frozen
Film Industry Case Study: A Field in England
Film Industry Case Study: World's End
Film Industry: Sample Exam Questions
(not finished)
The Film Business $$$$
Crowdsourcing and the Film Industry
Kickstarter for indie movie funding support
Hootsuite
How to get your film made using crowdsourcing
BFI - Funding the British Film Industry
Covers production, marketing, distribution and international sales.
This has replaced the UK Film Council and its Print and Advertising Fund (p99 in your booklet)
KEY TERMS TEST - YOU MUST KNOW THESE
What is distribution?? p90-93 in your booklet also
http://www.screenonline.org.uk/film/distribution/distribution1.html#
Lesson 2- comparison of Hollywood to UK
TV Drama and Film exam overview
Past Questions and Mark scheme
Key Questions OCR expect you to know. See booklet for these also.
Ensure that you apply these points to your case studies.
Film re from Emma Leslie
Lesson 1 on Film Industry
Possible UK independent study you may want to use
John Carter interesting info
http://www.slideshare.net/KShahMMAS/the-kings-speech-case-study
http://www.slideshare.net/kelger/the-kings-speech-case-study-final-powerpoint-7627037
Please read
Issues of ownership slide
Film revision slide
Bfi launches £4m fund
Film licensing
Practice Question
Discuss the ways in which media products are produced and distributed to audiences within a media industry you have studied
An example response, don't worry about the case studies it makes no difference.
Media production is dominated by global institutions who sell their products and services to a national audience
Need some help with the above question?
A good blog to explore
Includes more case studies a good addition for your exam prep
How to write your essay for Film
Plan your answer first, spend 5 minutes doing this. Write down relevant facts, and terms.
1st Paragrahy - Introduction (Include that your institution is Film and identify what your case studies will be) and what your response is to the question.
N.B you do not have to write about both case studies evenly, for a balanced argument though I would try.
Hollywood Industry practices
Production - Which of the big 6 - companies involved? what does it take to get the Green Light? - Director experience, Star Appeal, script (and the rights), similar narrative to an exisiting film, location? How will it be filmed? - digital camera, 3D, Imax camera, and why. (Cross media covergence make the big 6 self-suffient)
Distribution - Classification of a film, 18 or 15 etc. (BBFC) Marketing budget and campaign. Who is the target audience and how are they appealing to them? For Hollywood they want to appeal to a mass audience - anyone and everyone = £££££. Profit over creativity.
Exhibition (Exchange) - Where will the film be screened and for how long? Generally 12-17 weeks at multiplex (7+ different screens) and muliscree (4 different screens) What are the UK admissions sales? Do we go to the cinema, if so who is going - age groups. How do cinemas make money, why do they want to screen a film for as long as possible? How does digital technology impact at this level. What are the box office sales for the film, particulary for the opening weekend - why? Piracy is an issue but how, and what are the positives and negatives. How are they trying to prevent piracy? When was the release date, and was this different for UK? - also linked to piracy. What does a Mulitplex compete with? Home cinema, piracy etc.
(Exchange) -What other platforms can you watch the film and how soon after the film? Why is technological convergence important? And who is it important for? What where the figures for VoD, DVD purchasing, any figures on streaming?
British Industry practices
Production - Which companies are working together? Why is this different to Hollywood?
How do they get funding? What happened to the UK film Council? BFI and National Lottery how are they involved? What does it take for them to get the Green Light? How will it be filmed? Is this different to Hollywood practices? Who is the Director, cast? What is the genre? Social Realism is what and why do we make films like this? Do Americans watch these types of films? What do British Film Companies have to do if they want to compete with the big 6? Where is there evidence of this? To encourage growth in this industry there are tax relief benefits and strict classifications to ensure it can be called a British Film (article on blog already)
Distribution - Classification also an issue before released. What is the marketing budget, does it have any money to market the film even? How does it market your film? What does this mean for British Films? Who are they trying to target, and is this different to Hollywood, why?
Is the British Film Industry more interested in creativity rather than profit, and target a niche audience as opposed to a mass audience?
Exhibition (Exchange) -Where will the film be screend and for how long? Is this different to Hollywood case study and why? Do arthouse cinemas struggle to compete with Muliplex cinemas? How are arthouse cinemas different? What impact does digial technology have on this type of cinema? Piracy issues, unless fully covered in first case study. What are the box office sales figures for this film. What do you know about the audience patterns for the British Film Industry?
(Exchange) -What other platforms can you watch the film and how soon after the film? Why is technological convergence important? And who is it important for? What where the figures for VoD, DVD purchasing, any figures on streaming?
Final paragraph -summary of your argument, again refering back to question as you have throughout your essay. Must also included about your own experiences of watching film.
Don't forget to apply your terms!
Conglomerate - Giant companies owing others. (parent & subsibary companies. Time Warner is the parent company for example.)
Consumption - when you watch a film you are consuming it.
Convergence, Cross Media Convergence (Horizontal & Vertical Intergration) - companies coming together.
Technological Convergence - hardware & software coming together. Digital projection also!
Distribution -a films entry and life in the marketplace.
Exchange - receving/purchasing a film (DVD, PSP)
Exhibition - screening at the cinema
Marketing - publicity (big 6 can do this in house, own TV shows, magazines, News Corp. for example own myspace so can also use this to promote. Viral/ARG (alternate reality games) Word of mouth.
Media Ownership - the big 6 (Disney, GE, Viacom, Time Warner, Sony, News Corp)
Proliferation - new media spreading, and more frequently now through new technology.
Synergy - companies coming together to achieve an objective. Cross media convergence & synergy helps with publicity, including merchandise.
Web 2.0 - user generated content, the technology that makes it possible to interact online.
Prosumer - moving from consumer (consumption) to producer. You can make and share online. Participate in online social interaction.
Multiplex - 7+ screens (Cineworld, Odeon)
Multiscreen - 4+ screens (Vue for example)
Arthouse cinema - Tyneside, Star and Shadow, Side Cinema
Digital screen network - (set up in 2005 by the UK Film Council and the Arts Council England) – a £12 million investment to equip 240 screens in 210 cinemas across the UK with digital projection technology to give UK audiences much greater choice. - article already on blog!
Checklist for film
'The Woman In Black' Is the Most Successful British Horror Film in 20 Years'
http://www.hollywoodreporter.com/news/daniel-radcliffe-woman-in-black-box-office-295641#sthash.jBrmuka3British industry profits 2013
Working Title - compare the practice to Warp for example
Missing green light - what did it take to get the film made? Was the director, star, genre, narrative a selling point?
Issues of ownership - liberated from slideshare
Issues Raised By Media Ownership from robertclackmedia
Great post i must say and thanks for the information. Education is definitely a sticky subject. However, is still among the leading topics of our time. I appreciate your post and look forward to more.
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